Web Directories You’ll Still Want To Use
Are web directories still valuable in 2022?
Check out the following web directories to boost your website's visibility and traffic.
If you were link building in the early 2000s, you may recall submitting one or more websites to a relevant directory with a high PageRank in order to obtain an easy backlink.
But, as with many previous link-building strategies, when it became too easy, Google began to frown upon those links.
Google's algorithm is much more complex today.
While links remain one of the most important ranking signals, Google no longer treats all links equally.
Links from web directory listings are far less powerful than a highly relevant contextual link from a high-authority site in your niche.
Any business with a local presence must keep their local citations up to date with a consistent NAP, but web directories won't help your SEO much beyond that.
The real benefits will come from the credibility and traffic they bring to your company's website.
Many old-school web directories have evolved from basic listings to detailed review sites in order to remain relevant.
All of these web directories have real traffic numbers, which could translate into real value for your website.
Best of the Web (or BOTW for short) has been a trusted online directory for over 16 million businesses since 1994.
It receives between 60,000 and 70,000 visitors per month.
There are also blogs.botw.org and local.botw.org for local businesses.
The cost of a lifetime listing (with a link to your website) is $297.
AboutUs, which began as a business domain directory, now allows all types of websites to be submitted and discussed.
On average, the site receives 100,000 visitors per month.
Spoke is an online community where you can find and discuss business people, companies, news, and other topics.
You can add a web listing for a business or a person on Spoke.
As of this writing, the site lists 1.4 million businesses and 5 million people.
It receives over 100,000 visitors per month.
Blogarama has over 154,000 blog listings that are constantly updated by site administrators.
This is the only one that sends me consistent traffic.
When you plug in your RSS feed, Blogarama will automatically update your listing with your most recent posts.
The site receives more than 150,000 visitors per month.
If you're an SEO expert, you're already aware of the numerous benefits that make listing your business on Google not just a good idea, but a necessary part of online marketing.
Google My Business will be renamed Google Business Profile in late 2021.
Having a Google Business Profile is becoming increasingly important as a local search ranking factor.
Furthermore, Google is the world's most popular search engine.
Having an optimized Google Business Profile is the best way to ensure that you appear to the majority of internet users who are looking for what your business provides.
Following that is Bing Places, the world's second most popular search engine's equivalent to Google Business Profile.
While Bing is only used by about 6% of the world's population, it's important to remember that it's the default search engine for Internet Explorer and Edge, and Microsoft still dominates the desktop computer market.
By adding your business to Bing Places, you can ensure that you reach those PC users.
Yes, Facebook (er, Meta) is traditionally thought of as a social media network.
Facebook Pages, on the other hand, are searchable on Google.
Having an official Facebook Page provides an additional way for your business, blog, or online publication to connect and drive discussion with your audience – especially as Facebook approaches 3 billion monthly users.
Furthermore, two out of every three Facebook users visit a local business Page at least once a week.
Yelp continues to be the most popular review site for local businesses.
If you want customers to find your business, you must be listed on Yelp – and you must have positive reviews.
The site currently has 224 million reviews and 90 million monthly users, with 97 percent of those who use Yelp making a purchase.
Foursquare is not as well-known as Yelp, but it does provide listings for a wide range of local businesses.
The site receives 24 million monthly visitors, and 93 percent of local storefronts represent 2 million of the businesses already listed on Foursquare.
If you're wondering what happened to the company that used to deliver yellow books to your door, they went online.
Although claiming your business is free, you should expect to be pushed to opt into their advertising options when you sign up.
YP stays relevant beyond a business listing by offering coupons, providing listings for a wide range of industries, and regularly posting blog content to drive internal link equity back toward their directory pages.
The site receives 17 million visitors per month on average.
ChamberOfCommerce.com is your local Chamber of Commerce's online presence (which you should also aim to get listed in, by the way).
This website, which has been around since 1998, aims to be the most comprehensive listing of small businesses on the internet.
It also serves as a resource center for small business owners, with free listings, paid ad options, and educational articles.
The site lists over 30 million businesses and receives over 780,000 visitors per month.
Every month, approximately 80,000 people search HotFrog's 69 million business listings.
Businesses, sole practitioners, and anyone doing business with a physical address are all welcome to add their listings for free.
Superpages is a local business directory.
Businesses can add basic information, reviews, photos coupons, and, of course, a link to their website.
The web directory sees an average of 500,000 to 600,000 monthly visitors.
The premise of MerchantCircle is straightforward: "Find the best local merchants."
The website contains listings for a wide range of merchants and contractors, from attorneys and notaries to realtors and agencies.
Last year, over 100 million consumers visited the site to search its 2 million business listings.
The site receives approximately 1.5 million monthly visitors.
Nextdoor has evolved from a friendly neighborhood website to an essential business directory in just a few years.
With over 54 million business recommendations on the site, Nextdoor has a highly engaged user base.
Once you've claimed your free business listing, you can market to those users using one of Nextdoor's advertising options or with free Business Posts.
These have a similar look and feel to Google Business Posts.
They do, however, have one major advantage that a Google Business Profile does not: once posted, these appear instantly in the feeds of everyone within 2 miles of your business.
Since 2007, eLocal has served as a local business directory.
eLocal receives between 120,000 and 160,000 monthly visitors looking for businesses, doctors, contractors, and other services.
DexKnows is yet another local business directory, with around 100,000 monthly visitors looking for local businesses and sole practitioners.
Alignable is first and foremost a small business referral network, and then a web directory.
It is intended to assist local business owners in connecting, collaborating, and referring businesses to one another.
In less than ten years of operation, the site has accumulated over 7 million members and receives over 3.3 million monthly visits.
Alignable can be a useful website for generating new business through referrals, partnerships, and other means.
Over 100,000 local businesses with websites and contact information are listed on Local.com.
The site receives over 2 million visitors per month.
As you can see, there are still useful directories. A directory is a good candidate for your backlink profile if it receives traffic from your target audience, is relevant to your website, and maintains quality listings.
Relevant directories for local businesses can also be found on the websites of local newspapers, magazines, and business websites. It's a good candidate if it's highly relevant to your website and receives traffic from your community.
Examine the page where your website would be listed and decide whether you are content to be listed alongside the other websites on the page.