Top Content Marketing Tools 2022


Top Content Marketing Tools 2022

An effective marketing campaign is built around good content. A company can establish itself as a reliable expert in its field by producing high-quality content.


By improving the quality of your content and streamlining your overall content marketing strategy, content marketing tools can help you save time and money. They can provide you with new topics to write about, assist you in reaching your buyer personas, engage visitors with your content, and even assist them in making a purchasing decision.


Hubspot is an all-in-one marketing, sales, and CRM suite that gives you all the tools you need to create actionable content, optimize it, and get it in front of the right people. It is also regarded as the industry's most powerful marketing automation platform. HubSpot has a plethora of features, the majority of which are free to try. These include a powerful form builder, live chat and chatbots, popup tools, and a marketing-focused WordPress plugin. Aside from these features, HubSpot offers a world-class CMS that allows you to centralize everything within a free CRM.

Best used for: Consolidating multiple content marketing tools in one place.


When it comes to content management systems, WordPress is the market leader. It provides marketers with all of the tools they need to start a blog or a website, as well as a simple publishing platform. It also offers visitor tracking and a variety of plugins to help you optimize your marketing process.

Best Used for: Content publishing, blogging, and website creation.


Anyone who works in content marketing understands the significance of good visual elements. Canva makes it simple for both novice and experienced designers to create infographics, social media posts, blog cover photos, and other visual content. You can start with one of their templates or create your designs.

Designing your content marketing materials is the best use for this software.


Semrush is all about increasing your online visibility across all critical channels using a single platform. You can discover millions of national and local keywords specific to your audience using its Online SEO tool, whether you are selling your product nationally or locally in your city. You could also analyze your competitors' backlink profiles to gain a comprehensive understanding of your competitors' OFF SEO techniques, which you could then implement on your own website.


BigMailer is an excellent tool for managing email campaigns. You can manage an unlimited number of brands and grant users access controls without incurring any additional fees. Campaign drips, transactional emails, API calls, and RSS feed updates are all supported. You can also track and customize your email campaigns, as well as the unsubscribe page and email preferences. It offers a single dashboard from which to manage all of your brands, which are further subdivided into lists, campaigns, templates, and forms.


ClickFunnels is a one-of-a-kind concept in this list of Content Marketing tools; it includes a website builder as well as a sales funnel builder for entrepreneurs. It was designed to liberate entrepreneurs from the constraints of coding and programming. ClickFunnels provides simple tools and strategies for marketing, selling, and delivering your products online. You can use the easy drag-and-drop web page editor to quickly create a sales funnel that converts, a smart shopping cart with one-click upsell email, and Facebook marketing automation.


GetResponse does exactly what it says on the tin. It generates leads, sales, and growth, among other benefits. It is a powerful and simple tool for sending emails, creating pages, and automating your company's marketing.

GetResponse allows you to get your business online with the help of a suite of free marketing tools curated to feed it a steady stream of fresh, organic, and new leads. With lead generation tools that convert anonymous contacts into loyal groups, you can expand your audience by finding new customers and building an email list.


Ahrefs is every aspiring entrepreneur's favorite tool because it doesn't require you to be an SEO expert to rank higher and get more traffic. It is an all-in-one SEO toolkit that provides free learning materials and enthusiastic community support to its clients.

Its much-touted all-in-one toolkit has everything to live up to the hype. The tool's holistic approach includes optimization of your website, competitor analysis, research of trending keywords on the internet, takeaways from industry leaders, and tracking of ranking progress. Ahrefs is regarded as the best SEO tool for professionals, content marketers, bloggers, agencies, SAAS, e-commerce, and any other website on the internet.


Hootsuite is the market leader when it comes to generating an audience for your social media channels. We live in a world where people connect more on social media than they do in person.

This establishes social media channels as a critical component of your company. And Hootsuite not only understands this relationship but also uses it to your advantage by deploying innovative and tried-and-true strategies to turn your company into a social media brand.

Google Analytics

You can't talk about content marketing tools without mentioning Google Analytics. Understanding your website visitors necessitates the use of a measurement tool, and Google Analytics is widely used by all types of content creators.

It is a digital analytics platform that tracks site metrics online. It's free, and you don't have to be an expert in digital analytics to use it. Google Analytics allows you to track your performance goals, visitor behavior, and geographic location of your visitors.

It can tell you how long a visitor spends on your site and which pages are the most popular. You can also configure behavior events, such as how far down the page a visitor scrolls.

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