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Technical SEO Is a Necessity, Not an Option

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Technical SEO Is a Necessity, Not an Option

Technical SEO remains the bedrock upon which any successful strategy is built. Here are the reasons why technical SEO is more important than ever.

SEO has always entailed directing high-quality traffic to a website via organic search.

Since the early days of SEO, when technical skills were king, the means of achieving this goal have changed dramatically.

Technical SEO, on the other hand, now includes all search engine best practices and leaves no room for manipulation. This specialty has never gone away, but it has recently seen a renaissance as senior marketers recognize that it drives both performance and crawler compliance.

There are four key areas to this:

  • Site Content: Ensure that content can be crawled and indexed by all major search engines, using log file analysis to interpret access patterns and structured data to enable efficient access to content elements.
  • Structure: Creating a site hierarchy and URL structure that allows both search engines and users to find the most relevant content. This should also make it easier for internal link equity to flow through the site.
  • Conversion: Identifying and removing any impediments that prevent users from navigating the site.
  • Performance: The evolution of technical SEO into a performance-related specialism has been a significant development. This has always been true, but marketers of all stripes have realized that technical SEO is about much more than "housekeeping." Getting the three areas mentioned above in order will result in improved site performance through search and other channels.

A New Approach: Site, Search & Content Optimization

As our remit expands to include content marketing, conversion rate optimization, and user experience, the term "search engine optimization" may no longer be appropriate.

Our work includes:

  • Making the site more user-friendly.
  • Ensure that content is accessible to all major search engines and social networks.
  • Developing content that engages the appropriate audience across multiple marketing channels.

Technical SEO Is Important Now More Than Ever

SEO has evolved into a component of something larger, and technical skills must be applied in a new way.

If anything, it has evolved into a far more sophisticated and nuanced digital channel that has outgrown the category of "Search Engine Optimization."

The fundamentals of organic search remain firmly in place, with technical SEO receiving long-overdue attention as a driver of the web, mobile, and device performance.

However, where and how that knowledge is applied is critical to technical success. Concentrate your efforts on optimizing:

  • Your website.
  • Devices for mobile and desktop use
  • Apps for mobile devices
  • Search by voice.
  • VR.
  • Agents.
  • Vertical search engines.

Organic search can play a critical role in both business strategy and cross-channel digital marketing if you act now and take a slightly different perspective on your role.



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