Reliable Methods for Creating Google-Friendly Content


Reliable Methods for Creating Google-Friendly Content

Did you know that Google sends no organic search traffic to more than 90% of web pages?

How do you ensure that Google sees and ranks your pages?

The position you hold in Google's search engine results pages (SERPs) has a significant impact on the amount of organic traffic your website receives.

You will not appear high on search result pages if you do not consider search intent or high-ranking keywords.

That is why it is critical to optimize your content following Google's guidelines to stay on Google's good side.

Should You Create Content for Google?

Allow us to explain.

SEO professionals understand that it is critical to play by Google's terms and understand its rules to rank well on Google.

And keeping up with a complicated set of guidelines, the possibility of new additional penalties, ever-changing algorithms, and a shift toward user-first content can be difficult.

Fortunately, many of Google's new guidelines are in place to ensure that your content is user-first.

By adhering to the recommended best practices and policies, you will produce exactly what Google desires – user-first content.

To keep your content fresh and high-performing, you must first understand which bad content practices to avoid and which best practices to implement in order to stay in Google's good graces.

Continue reading for a complete breakdown of our dos and don'ts for creating Google-friendly content.

Ditch Thin Content. Only create high-quality content.

Thin content, scraped content, and keyword stuffing is all devalued by Google, which may result in a drop in your content's ranking on SERPs.

On the other hand, ensuring that your content contains rich, meaningful, and actionable information can help you rank higher.

In short, it's critical that your content has a clear value to the reader while also meeting Google's standards.

One method is to EAT your content.

Use EAT To Guage Your Content’s Quality

EAT stands for expertise, authority, and dependability.

EAT is comprised of the qualities that Google seeks in content creators to ensure that their content is of high quality.

Essentially, the best way to meet Google's standards is to create and leverage content that is: 

  • Beneficial to the target audience.
  • Expertly crafted.
  • It's from a reliable source.
  • Regularly updated.

The best way to accomplish this is to have a solid data-driven content marketing strategy.

Recognize Your Expertise. In YMYL content, be truthful, accurate, and thorough.

Not all content is ranked in the same way.

Google places a premium on the legitimacy of pages when determining search quality, as untrustworthy content can have serious consequences.

Google refers to these types of pages as Your Money or Your Life (YMYL) content, and poor-quality content on these pages can have serious consequences for the reader.

What Topics Are Included In YMYL Content?

Topics covered by YMYL include 

  • News and Government.
  • Legal knowledge.
  • Financial details.
  • Online purchasing.
  • Health resources, among other things.

According to Google's Search Quality Evaluator Guidelines, "we have very high page quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact a person's happiness, health, financial stability, or safety," and thus are closely monitored.

If you're creating or repurposing YMYL content, you should be extra cautious about the quality you're putting out there.

You should be able to avoid penalties related to sensitive topics if your content meets the EAT standards.

Conduct and act on competitor analysis on a regular basis.

To outrank the competition, you must be aware of what they are doing.

The better you understand your competitors' content marketing and SEO strategies, the more likely it is that you will be able to create content that successfully competes.

You should conduct content audits on a regular basis to compare strategies and best-performing keywords and determine what steps you can take to improve.

How Do I Conduct Content Marketing Competitor Analysis?

Digital Marketing Intelligence tools like WooRank, Semrush, and Google Adwords Keyword Planner make it easier to keep an eye on your competition so you can pinpoint their search strategy and determine the results of their tactics.

You can use keyword research tools to see which paid and organic keywords your competitors are using and identify untapped opportunities.

You can also track search trends in your industry and target the appropriate keywords to drive more traffic.

Consider the user's intent and tailor your content to their needs.

Keep user intent in mind as you scope out the competition and conduct research on new keywords to target.

You can create a great user experience for the user by matching user intent, or the needs of the user during their search, and that's what Google wants search engine marketers, content creators, and SEO professionals to do.

How Do I Consider User Intent in Search Engine Marketing?

In Google's opinion, good user intent alignment equates to a good user experience, which is a win.

The goal of effective search engine marketing (SEM) in 2022 is to meet user intent with as few clicks as possible.

You can improve your SEO and create a seamless user experience by optimizing your content with search intent in mind.

Remember that by enhancing your content with long-tail keywords, you increase your chances of meeting the needs of your customers.

Bottom Line: EAT & User-First Strategy Creates Google-Friendly Content

To stay on Google's good side and have a successful search strategy, you must take a number of factors into account when creating content.

Make sure the value you're providing to users is clear (Google will notice) and that you're keeping an eye on your competitors' strategies (because Google will be).

You're one step closer to creating powerful, high-converting content that will establish you as an authority in your field if you optimize your content in accordance with Google's preferences and guidelines.

You'll be sweeping the SERPs before you know it – and we hope to see you there!

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