What exactly is it?
The practice of composing and arranging the visual elements of a project is known as graphic design. Graphic design includes everything from designing the layout of a magazine to creating a poster for a theatre performance to designing product packaging.
Good graphic design simplifies communication. Consider a spreadsheet with data analytics. A graphic designer may use different colors to highlight which metrics are rising and which are falling, allowing the viewer to quickly understand what is going well and what needs to be adjusted.
Setting guidelines and best practices for a company to use across all branded materials to ensure consistent brand identity is the practice of brand design.
Brand design work includes,
Graphic design for marketing initiatives is referred to as marketing design.
Graphic design for marketing campaigns can be done by marketing designers.
Many graphic designers create visual elements for use on websites. However, it is important to note that web design and graphic design are not the same things.
Web designers may work on a variety of projects, including:
Illustrations are frequently used in web, marketing, and brand design, but they are also used in other ways.
Illustrators may design visual assets for:
Some graphic designers specialize in typography, typefaces, or font selection.
Type design can include:
At their most basic, infographics are simply visual representations of data or information. The common thread is that they assist the viewer in better understanding a large amount of information or complex concepts.
Textile graphic designers may create designs for:
Many textile designers have prior experience not only designing graphics but also printing or creating textiles.
From food to gadgets to designer jewelry, the packaging in which items are shipped is often as important as the items themselves. Product packaging designers strive to highlight or complement the items contained within the packages.
The editorial graphic design gave rise to the term "graphic design," and it is still an important part of both print and digital editorial publications today. Publication design encompasses:
Editorial graphic design contributes to the tone of a publication and can enhance the written word. To learn more about graphic design services, contact us.