When you hear the term "structured data," what comes to mind first???
Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to better understand the page's purpose and context, according to Randolph (2017). Schema markup can also be used to improve the look of your search results list, for example, by adding stars, which can lead to more clicks. This is an entirely new type of optimization. Even though it is one of the most powerful forms of SEO available today, few people are aware of it. This technique can help your website rank higher in search engine results pages (SERPs).
In other words, structured data is a method for organizing a collection of data and categorizing it.
This article will go over structured data in more detail and how it can help your SEO campaign.
While Google does not consider structured data to be a ranking factor, it does have an indirect impact on important ranking factors. There are a number of reasons why structured data is better for your website:
Increase CTR With Structured Data For SEO
FAQs and product markup are two examples of schema markup that can generate a comprehensive summary of search results.
Furthermore, by adding value, inventory, or pricing information to your search results listings, a complete summary can improve the appearance of your search results listings. Users may be directed to your page as a result of this information.
Their clicks can help your page achieve a higher click-through rate (CTR), which is one of Google's metrics.
When your page has a higher CTR than the page above it, Google interprets this as a signal that your page is more relevant to the search. As a result, Google boosts your page, helps you rank higher, and drives more traffic to your website.
Assist in reducing on-site time
Structured data for SEO can help you extend the time your visitors spend on your site. Google tracks the length of a visitor's session in the same way that it tracks CTR.
It wants to know if visitors stay on your site or go back to the search results. Users may, for example, click on one result, realize it does not answer their question, and then return to the search results page and click another.
Schema markup also aids visitors by providing them with useful information, which can persuade them to click on your website and encourage them to return and stay longer.
What Role Does Structured Data Play in SEO?
Search engines such as Google and Bing encourage webmasters to use structured data by offering benefits to websites that use it properly.
Among the advantages are improved search results and content-specific features such as:
Styles, images, and other visual enhancements are included in the enhanced search results.
Cards with information: Variations on enhanced search results designed for mobile users, similar to rich snippets.
Interactive or immersive features are included in enriched search results.
Information about entities such as brands is stored in a knowledge graph.
Breadcrumbs: In your search results, you'll find breadcrumbs.
Carousel: A carousel-style collection of multiple rich results.
AMP yields excellent results: You must include structured data in your AMP (Accelerated Mobile Pages) for it to appear in the carousel and have high yields.
Because they are more visually appealing and provide additional information to searchers, these enhanced search results can increase click-through rate (CTR) and drive additional traffic. In addition, as a signal of user behavior, a higher CTR can indirectly improve your ranking.
As a result, when structured data is used, website owners and visitors benefit in a variety of ways. Furthermore, structured data has an impact on your website's SEO value.
Do you want to improve the ranking of your company's website? Our team at Eracom Technologies can help you improve the performance of your website based on your needs and industry.